Apple Beats Google, Becomes The World’s Most Valuable Brand

The 2015 edition of the Brandz Top 100 by Millward Brand is out and your favorite laptop maker has edged out your favorite search engine.


Apple’s value jumped 67% to $247 billion, while Google only increased 9% to $174 billion, according to the so-called BrandZ rankings, which factor in financial performance as well as consumer perception. That gold MacBook probably did the trick. Have you seen it? It’s absolutely gorgeous.

Apple and Google have been jockeying for No. 1 in recent years, with Apple holding the top spot in 2012 and 2013 before Google took No. 1 last year.

While the Apple Watch has been in the news lately, it was the iPhone 6 that drove Apple’s growth this year, according to Millward Brown.