They were pumped and excited for their trip to Lynchburg Tennessee for a one of a kind Jack Daniel’s experience, and the purchase of their individually selected and personalized barrels of Jack Daniel’s Single Barrel.
On arrival at Nashville Tennessee, the guests received a hearty welcome
by the Jack Daniel’s officials who treated them to some southern hospitality
over a mouthwatering Jack Daniel’s infused barbeque dinner at the Hard Rock
Café.
The following day, the guests took a coach to Lynchburg Tennessee, the
home of the Jack Daniel’s Distillery.On arrival at Lynchburg they met the
master distiller, Jeff Arnett and his team who took the guests on a very
thorough tour of the grounds.The guests were shown the oldest building in the
distillery that housed Jack Daniel's office. It has been maintained in the same
condition since his death. They were then shown how the barrels were made; each
Jack Daniel’s barrel is unique in that no two barrels are made from the same
wood and for that reason no two barrels taste the same. The grooves within the
barrel help age the whiskey as they add richness and depth to the taste.
Later on, they were taken into the mellowing unit where a special
mellowing display was set up just for them. Here they learnt about the art of
charcoal mellowing and how each drop of Jack Daniel’s whiskey is then slow
dripped through 10 feet of sugar maple charcoal for that smooth signature
finish that makes the whiskey, Tennessee whiskey. Following
the charcoal mellowing display, the guests were taken to the tasting unit for
the selection of their barrels during the tasting session where they were
educated on the different variations of Jack Daniel’s whiskey. Afterwards, guests were able to choose a
barrel, which was personalized with their club names.
They ended the day with a meal at
the world famous Mary Bobo’s boarding house, known internationally as one of
Jack Daniel’s favorite restaurants.
The next day, the guests took New
Orleans by storm. The Jack Daniel’s officials took them on an activity filled
day of touring the city. During the day, the visited the Woodland plantation,
and were treated to an airboat ride by the bayou.They then partied all night on
the world famous Bourbon Street.
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