adidas launches its Isaac John G.R.A store with the 'Refresh Your Gear' campaign

adidas, the leading global sports brand, and its Nigerian retail partner Mopheth Sport, have launched a new store in Isaac John GRA Ikeja with an exciting summer campaign - Refresh Your Gear. The campaign offers Nigerian style and sport enthusiasts the opportunity of owning the latest and best adidas products.

Refresh You Gearoffers the Nigerian consumer an opportunity to feel youthful, active, trendy and fashionable. On offer during the campaign will be plethora of new products such as the world famous Ultraboost, the best running shoe ever, while the fashion trenders can expect to find the iconic  Zxflux, Stan Smith and Superstars  to name a few. 

In addition to the new collection, the Refresh Your Gear campaign will bring some of Nigeria’s hit makers to the Isaac John GRA store for signing sessions. On the 24^thJune, the consumer will have an opportunity to interact with SKA in the store as he launches his new album. While Refresh Your Gear celebrates the launch of the new GRA store, the campaign will run across all adidas stores in Nigeria including the adidas stores Ikeja City Mall Alausa, Admiralty way Lekki phase 1, mma2 (departure lounge) local airport Ikeja, and Ground Towers (ShopRite) mall Apo village, Abuja.

adidas’ retail partner, Mr Adekunle Oyegade, commented: “We are excited to see that with this new store opening, more consumers are now closer to an adidas store, making our product more accessible to the brand loving Nigerian”. Mr Oyegade added, “As is the case with our existing stores, the new store offers the latest adidas products in footwear, apparel and accessories for men, women and kids making it easy for you to refresh your gear this summer”.

TheIsaac John GRA store iscurrently trading from 9 – 8:30pm every day.

For further information on adidas NigeriaFollow us on twitter @adidasNG