In this post, i will be telling you the meaning of some words in google adsense that looks confusing to you
- Clicks - This is the total number of times the ads on you site is clicked
- Impression - Dont let this word Impression confuse you. as somany persons have been asking questions about it. impression can be define as the user-view of a particular item on your website. an impression can also be sub-categorized into a page impression, a page view or an ad impressiion.
- Page Impression - This is the same as page view. Dont get confuse. That is what it is refered to in google adsense.
- Ad Impression - This is registered when a visitor view your ad. for those ones that have more than 1 ad on a page, then one page view multiplied by the number of ad on your page will give you your ad impression from that visitor. for example if a page with 3 ad is viewed 4 times then, the impression will be 12
- Query - This is a request sent to google adsense system to display ad unit when your ad is displayed.
RPM (Revenue Per thousand iMpressions) This is the total amount you will earn for every thousand impression you have on your website.
Suppose,
for example, that you have earned an estimated $5 from 5000 page views
(page impressions) on your site. Your RPM would be (5/5000)*1000 = $1
for every 1000 page impressions.
Page RPM is refered to your RPM based on the number of your page views or page impressions.
Impression RPM refers to your RPM based on the number of individual ad impressions you get.
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Author: Clement Bright
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